Privacy policy

Last Updated: August 17, 2026

This Privacy Policy describes how Melaria (“we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit, browse, or make a purchase from www.melaria.shop (the “Site”), or otherwise interact with our services.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy. For users located in the European Union, your rights under GDPR apply.

Who We Are

Melaria is an independently operated online retail store offering Women’s fashion.

Website: www.melaria.shop

Email: hello@melaria.shop

Phone: +49 345 7011826

Business Address:

Melaria

Peter‑Henlein‑Straße 81, 90459 Nürnberg, Germany

Information We Collect

We collect personal information that you provide directly to us, information collected automatically when you use our Site, and information received from service providers that help us operate our store.

Information You Provide to Us

When you place an order, create an account, contact us, or interact with our Site, we may collect:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details
  • Payment confirmation details
  • Customer support messages
  • Return or refund request information

Order and Transaction Information

When you make a purchase, we collect information related to your order, including products purchased, order number, shipping method, billing details, delivery address, and transaction status.

Payment information is processed securely through Shopify and supported third‑party payment providers. We do not store your full credit card or debit card number on our website or servers.

Automatically Collected Information

When you visit our Site, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Time zone
  • Pages viewed
  • Products viewed
  • Referring website or traffic source
  • Interaction with ads, emails, or website features
  • Cookie and tracking technology data

This information helps us understand how visitors use our Site, improve website performance, prevent fraud, and measure marketing effectiveness.

How We Use Your Information

We use personal information for the following purposes:

  • To process and fulfill orders

Including payment confirmation, order review, shipping, delivery, and order updates.

  • To provide customer support

Including responding to inquiries, return requests, refund questions, product questions, and order issues.

  • To communicate with you

Including order confirmations, shipping updates, customer service messages, and policy‑related notices.

  • To improve our Site and services

Including analyzing website performance, customer behavior, product interest, and shopping experience.

  • To prevent fraud and protect our store

Including order verification, payment security, fraud prevention, and account protection.

  • To conduct marketing and advertising

Including measuring ad performance, showing relevant ads, and improving promotional campaigns. Marketing communications will be sent only where you have given valid consent or permitted under applicable law.

  • To comply with legal obligations

Including tax, accounting, compliance, dispute resolution, GDPR and regulatory requirements.

Shopify and Third‑Party Service Providers

Our store is powered by Shopify, which provides the e‑commerce platform that allows us to sell products and services online.

We may share necessary information with trusted service providers that help us operate our store, including:

  • Shopify and checkout providers
  • Payment processors
  • Shipping and fulfillment providers
  • Customer support tools
  • Fraud prevention providers
  • Analytics providers
  • Advertising and marketing platforms

These service providers are only given information necessary to perform their services. Data transfers outside EU will follow GDPR requirements.

Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies to operate our Site and improve your shopping experience. Before setting non‑essential cookies we will seek your consent where required by EU law.

Cookies may be used for:

  • Website functionality
  • Shopping cart and checkout operation
  • Account login and preferences
  • Security and fraud prevention
  • Analytics and performance measurement
  • Advertising and remarketing

You can control or disable cookies through your browser settings or our cookie consent banner. Please note that disabling certain cookies may affect website functionality, including cart and checkout features.

How We Share Information

We do not sell your personal information for money.

However, we may share certain information with service providers and advertising partners to operate our store, process orders, provide customer support, measure marketing performance, and deliver relevant advertising.

We may share information with:

  • Shopify
  • Payment providers
  • Shipping and fulfillment partners
  • Fraud prevention providers
  • Analytics providers
  • Advertising tools
  • Professional advisors, when necessary
  • Legal or regulatory authorities, when required by law

Your Privacy Rights (GDPR for EU residents)

If you are located within the European Economic Area, you hold the following data subject rights:

  • Right to access your personal data
  • Right to rectification of inaccurate personal data
  • Right to erasure (“right to be forgotten”)
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing for marketing purposes
  • Right to withdraw consent at any time

To exercise your privacy rights, please contact us at hello@melaria.shop. You also hold the right to lodge a complaint with your local data protection authority.

Your Privacy Choices

You may opt out of marketing emails by clicking the unsubscribe link included in our marketing messages.

You may also control cookies through your browser settings or our cookie consent tool.

Data Retention

We retain personal information only for as long as reasonably necessary to provide our services, fulfill orders, comply with legal obligations, resolve disputes, prevent fraud, and maintain business records.

Order information may be retained for accounting, tax, compliance, and customer service purposes.

Data Security

We take reasonable steps to protect your personal information.

Our checkout is processed through Shopify and supported payment providers. Payment information is handled through secure payment systems, and we do not store full payment card details on our website.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect your information using reasonable safeguards.

International Visitors

If you access our Site from inside or outside European Union, your information may be transferred to, stored, or processed in countries where our service providers operate. Transfers outside EEA follow GDPR safeguards.

Children’s Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us at hello@melaria.shop, and we will take appropriate steps to remove the information.

Links to Third‑Party Websites

Our Site may contain links to third‑party websites or services. We are not responsible for the privacy practices, content, or policies of third‑party websites.

We recommend reviewing the privacy policies of any third‑party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or business operations.

Any updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have any questions about this Privacy Policy, your personal information, or your privacy rights, please contact us:

Brand Name: Melaria

Website: www.melaria.shop

Email: hello@melaria.shop

Phone: +49 345 7011826

Business Address:

Melaria

Peter‑Henlein‑Straße 81, 90459 Nürnberg, Germany

Support Hours:

Monday – Saturday: 9:00 AM – 6:00 PM CEST

Sunday: Closed

We aim to respond to customer inquiries within 24‑48 business hours.